this segment of our newsletter, we'll
take a look at how the world of franchising
and the world of music interact. There
are many types of businesses which involve
music and some use franchising as their
many people want music lessons and training
for their children or themselves! The
advantage of franchising such services
is that name recognition can often attract
Ontario Conservatory Of Music has
been training aspiring musicians since 1939
and has expanded, through franchising, for
over 40 years. They can therefore offer
their franchisees the advantages which come
with a known, recognized and respected name.
The Ontario Conservatory Of Music
has 30 locations across southern Ontario
Music is an Australian company
who currently have three franchised locations
in that country but are actively seeking
franchisees to further expand their operations.
They offer music instruction, rent and sell
instruments and provide music for churches.
Piano Corps recently began franchising
after its owners, a husband-and-wife team
of piano teachers, found there was a greater
demand than they could comfortably handle
themselves! Located in Baltimore, Maryland,
their main area of expertise is teaching
piano to children. They hope to expand throughout
Warehouse, Inc. sells used CD's
through a worldwide chain of franchised
stores located across four continents.
Although most cities have one or more
dealers in used CD's, this chain has the
advantage of name recognition. Even though
much music today is exchanged over the
Internet there is still a demand for used
CD's, especially those no longer in print!
Juke Box franchisees operate
kiosks in shopping centers or at portable
locations which can be set up at special
events. All they require is a current
computer with a CD-RW drive ("CD
burner") and the hardware to print
and attach labels to them. Franchisees
are supplied with copyrighted songs and
software which enable the CD's they create
to be personalized with children's names.
This is something which sells well to
many parents today!
Go Round franchisees sell musical
instruments (both new and used) and offer
musicians the opportunity to search all
their locations for some specific instrument,
amplifier or piece of musical gear. This
is a definite advantage for all involved
for musicians are often very particular
about wanting a specific item! Music
Go Round operates 41 locations
across the U.S. and is known as the "Worlds
Largest Used Musical Instrument Dealer."
Music operates over 100 franchised
locations across the U.S. and Canada.
Its franchisees provide "deejay"
services for special events such as weddings,
parties and corporate functions. The firm
trains its franchisees who then can (but
are not obligated to) purchase equipment
and recordings from the parent company.
Since most companies of this type are
local, one-person operations with small
budgets for promotion (if any), Complete
Music gives its franchisees a
definite advantage when it comes to advertising
and name recognition.