
Everybody
loves a great party!
That's
why Party America is doing so well
Party
America is one of the largest retailers
of party supplies and seasonal holiday
goods in the U.S. The company was first
established in 1980. Upon the recent acquisition
(in August of 2003) of a competitor, however,
they almost tripled in size and significantly
widened their geographic range. Party
America now boasts over 120 stores
in over 21 states and is planning to continue
expanding both within and outside of the
country. This type of growth benefits
their customer base and offers an opportunity
for as many as 430 franchisees.
Party
America divides its merchandise into
two categories. The first includes items
related to everyday events such as birthdays,
anniversaries and weddings (which can
occur at any time of the year) and features
decorations, cards, invitations and other
supplies. These comprise about 80% of
a store's overall stock. The second category
addresses items for seasonal events including
Christmas, Valentine's Day, Halloween
and the like.
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Party
America's goal is to deliver a
wide selection of party and holiday
supplies at a great price to a multitude
of happy customers. To do this they
seek out high traffic locations for
their stores and hire knowledgeable
& people-friendly staff to service
their customers. Potential customers
who live too far from one of Party
America's stores can always take advantage
of on-line shopping. |
Party
America is planning to allocate at
least half or more of its locations to
franchisees. They are actively seeking
entrepreneurs as potential franchisees
to share their enthusiasm and desire to
keep customers happy. An initial investment
will be in the range of $225,000 to $400,000
and franchise start-up fees will comprise
$25,000 of that amount. Party America
expects a new franchisee to have at least
$150,000 in verifiable liquid assets.
A royalty fee of 4% of sales is payable
to Party America. A minimum of
4% of sales should be directed towards
advertising. Party America provides
specific layouts for all stores, helps
in finding a location, assists in the
promotion of the new locations, conducts
on-going training and offers advice as
regards to staffing. Party America
will also help get the initial stock in
place (and ready for the grand opening)!
Party
America would like to have you on
board, as a customer and possibly as a
franchisee. Party America is looking for
men and women who love to please people
in general and customers in particular!

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