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AN
INDUSTRY INNOVATOR
Today's vehicle owners are seeking
convenient service they can trust.
And they're choosing Oil Can Henry's
to provide it. |
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Oil
Can Henry's has become an industry
innovator with a dedication to superior
customer service; a strong, unique
brand; finely-honed operating systems
and exacting service procedures
that clearly distinguish us from
the competition.
Oil
Can Henry's franchisees benefit
from the powerful strategic alliances
we have developed. We are a Strategic
Alliance Partner with Castrol Select
Service, an exclusive national network
of quick lube |
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selected by Castrol to create superior
operations and marketing opportunities
for our
franchisees. As a result, our franchisees
enjoy valuable financial assistance
programs that help to fund a center's
start-up costs and provide promotional
and marketing co-op dollars. Our franchisees
also have |
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access to a wealth of valuable research
and intelligence as well as effective
advertising, marketing and operations
programs to grow their business. |
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| A
POWERFUL BRAND
It's no accident Oil Can Henry's
is known as "The One You
Can Trust". We have carefully
crafted a dynamic, powerful brand
by diligently managing all aspects
of our business. We're focused on
facilities, employees, operating
procedures and marketing. We're
always looking for ways to improve
the way we do business and, as a
result, we stand out in an industry
awash with mega-corporation attitudes
and look-alike companies with forgettable
names.
The
Oil Can Henry's brand is
unique. Oil Can Henry's is
personified by Henry, the kind,
welcoming gentleman on our logo.
Henry represents our commitment
to quality and old-fashioned service
that people can trust. |
OUR
SERVICE CENTERS STAND OUT
Each Oil Can Henry's
service center is distinctive,
highly recognizable and
attractive. Our prototype
service centers are feature
early American architecture,
bold red and white exterior
and large, accommodating
entrances and exits.
OUR
SERVICE IS SUPERIOR
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let our customers remain in
their vehicles where they
can watch, and listen, as
our friendly, trained technicians
complete the services they
request. Our proprietary CastrolCam
video monitor, positioned
next to the driver's side
window, provides live views
of the service going on under
the hood and under the vehicle.
As we like to say, "Seeing
is believing and you can believe
in us.
Oil
Can Henry's. The One You
Can Trust." |
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We involve our customers by
reviewing their service options
and providing them with their
vehicle manufacturer's recommended
service schedules. This enables
us to communicate throughout
the service and to earn their
trust. The result is impressive
customer loyalty and increased
sales. |
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TECHINICIANS MAKE THE DIFFERENCE |
Oil
Can Henry's technicians
are required to follow strict
standards for a well-groomed,
clean appearance and a positive
approach to customers. Their
distinctive Gatsby hats and
bow-ties, as well as attractive
shirts, pants and jackets, support
our brand positioning and remind
customers that we're detail-oriented.
As a result, our technicians
have developed a well-earned
reputation for friendly, professional
attitudes and efficient service.
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Our
technicians are trained to
work together as a professional
automotive service team. They
employ a double-check system
known as the Command/Echo
to ensure that each step in
the service process is precisely
completed on each and every
vehicle. One employee calls
out the step (the Command)
and the other employee, when
he has completed the step,
answers (the Echo).
The Command/Echo also
assures customers that the
service they are receiving
is thorough.
OUR
CUSTOMERS COME BACK
We are emphatic about earning
our customers' trust. That's
because we know that, once
we've done that, we will also
earn their repeat business.
Customers
look for a convenient service
facility close to home. They
want to be confident that
knowledgeable, courteous technicians
will service their vehicles.
And, they want that service
to be quick and efficient.
At Oil Can Henry's
we give our customers all
they expect and much more.
We know they will be back!
OUR
TRAINING PROGRAMS ARE THE
BEST IN THE BUSINESS
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It's not easy to qualify for
any of the training programs
at Oil Can Henry's.
Our candidate selection process
is a rigorous one. We only
accept those people who best
personify the Oil Can Henry's
image for pride and professionalism.
Our
training programs are the
most thorough in the industry.
We insist on this because
these programs form the foundation
for the Oil Can Henry's
culture of superior service. |
| Prior
to being certified as a franchisee
or manager, a candidate must
complete an intensive training
course in automotive principles
and procedural training on specific
Oil Can Henry's lubrication
methods. This four to five week
hands-on training course is
taught at Oil Can Henry's
University, an operating quick
lube center in Portland, Oregon,
and at the Oil Can Henry's
Tech Center, where we conduct
classroom instruction and personalized
training. During this time,
capabilities are evaluated and
refined under the sharp eyes
of experienced instructors.
Upon the successful completion
of both the classroom and on-the-job
training courses, Oil Can
Henry's graduation certificates
are awarded. |
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THE
TRAINING NEVER STOPS
After completion of the automotive
theory and procedures courses,
Oil Can Henry's managers
and franchise owner-operators
receive training on all aspects
of running a successful business,
including day-to-day operations,
purchasing, inventory control,
scheduling, financial controls,
advertising and employee motivation.
In addition, Oil Can Henry's
provides on-site assistance
and training on a regular
basis to ensure center employees
are confident and effective.
ENTREPRENEURIAL
SPIRIT |
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At Oil Can Henry's
we work hard to maintain the
entrepreneurial spirit that
got us started and has fueled
our controlled, sustained
growth. We drive innovation,
constantly looking for new
and better ways to serve our
customers with live views
of the service on their vehicle.
We have developed unique customer
relationship programs and
marketing approaches that
differentiate us from the
competition.
COMMITTED
TO MARKETING
We are absolutely convinced
that consistent advertising
and marketing programs are
critical to the success of
any business.
Oil
Can Henry's provides each
franchisee with an advertising
and marketing manual. The
manual contains a marketing
overview which outlines company
positioning statements, marketing
objectives and strategic marketing
and advertising programs.
In addition, Oil Can Henry's
provides franchisees with
print and broadcast materials
they can use in their local
markets. Updates to the |
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marketing manuals are distributed
regularly along with a marketing
memo explaining their uses.
Advertising
funds to produce advertising
and marketing materials are
contributed by franchisees
and company-operated service
centers. Cooperative advertising
programs with suppliers have
also been established to maximize
the effectiveness of our advertising
dollars. |
INVOLVED
IN OUR COMMUNITY
We strongly believe in the importance
of community. We encourage franchisees
to tie-in with local charities,
clubs and events and play an
active role within their communities.
At Oil Can Henry's we
strive to do more than merely
contribute to our neighborhoods.
We're here to grow with them!
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