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Carvel
is one of the best-loved and most recognized
names in its industry and the leading
manufacturer
of
branded ice cream cakes and premium soft-serve
ice cream in the U.S. Founded in 1934
when Tom Carvel borrowed $15 from his
future wife, filled a vending truck with
ice cream and drove into the American
Dream, the Carvel brand
now enjoys a 98% brand awareness and a
90% intent to repurchase in its existing
markets. With its franchise headquarters
in Atlanta, GA, Carvel
reminds you that “Every Day is a
Good Day for Ice Cream”.
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Carvel
specializes in uniquely shaped ice
cream cakes including their signature
Fudgie the Whale and Cookie Puss cakes,
the Flying Saucer, Brown Bonnet, Banana
Barge and Thick Shake. Carvel
markets its famous cakes through over
6,300 supermarkets including Publix,
Kroger, Stop & Shop, Shaw’s,
Winn Dixie and Albertsons . There
are now over 460 Carvel franchised
and foodservice locations providing |
| delicious
high-quality cakes, novelties, cups,
cones, sundaes and shakes. |
Carvel
is no stranger to celebrity. It was the
highlight of Kelly Ripa’s baby shower,
launched Oprah’s talk show career,
inspired a song by the Beastie Boys, was
immortalized by David Letterman and graced
the pages of the Guinness Book of World
records, to name just a few starring roles.
| Carvel
is also ranked #79 by 2004 Entrepreneur
magazine's “Franchise 500”
(up from 122 in 2003) and is the
4th largest ice cream chain in the
U.S.
With
over 70 years in the business, Carvel
is part of a $20.7 billion dollar
industry that continues to grow
as their niche, the scoop shop segment,
narrows with big name competitors
switching to "grill and chill"
co-branding concepts. They believe
in fresh products and high quality
ingredients and make every product
in each individual franchise every
day.
Carvel
believes in diversity and flexibility.
From their franchise locations to
their foodservice |
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| outlets
in stadiums, arenas, airports and
turnpikes, they promote Carvel
through multiple venue types. |
To
accomplish this they have assembled a
team of experts in operations, marketing,
design & construction whose number
one goal is Carvel’s
success. Since their purchase in 2001
by Roark Capital Group the company has
signed more new franchise agreements than
in the previous ten years combined.
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Carvel’s
commitment to franchisees includes
pre-opening development support,
comprehensive training, innovative
marketing programs and ongoing field
support. Carvel's Franchise
Advisory Council ensures that each
decision and program developed by
Carvel has input
and validation from the franchisees.
Vice
President of Sales, Geoff Hill,
says “Carvel is
an |
innovative
leader in the large and growing ice
cream industry. In addition we have
a lower entry cost compared to other
ice cream brands and provide a higher
level of franchise support and expertise.
To provide this top-notch support
Carvel helps franchisees
select, develop and open sites for
their stores and guides them throughout
the opening process. Once a store
opens our dedicated franchise support
team works closely with each store
owner to provide them with constant
support to help them run their operation
smoothly and at maximum profitability.”
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This
icon of American culture, offering
the most delicious and popular of
comfort foods, is expanding. Founder
Tom Carvel was a pioneer of today’s
ice cream and franchise industry
and his company is now considered
the nation’s #1 industry retail
ice cream franchise. Here is your
chance to see what the celebrities
have been raving about!
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