Athletic footwear is a 10 billion dollar plus industry today representing the largest category of footwear. The Athlete’s Foot has been in the business from the very beginning starting in 1971 when they introduced an athletic footwear specialty store in Pittsburgh, Pennsylvania. It was opened by Robert and David Lando and was the first of its kind in the United States!

Soon after, The Athlete’s Foot began franchising domestically with the first franchise store opening in Oshkosh, Wisconsin. The first international franchise store opened in 1978 in Adelaide, Australia and was the beginning of The Athlete’s Foot expansion into over 50 countries.

The Athlete’s Foot offers a variety of store concepts for major malls, power centers, strip centers, downtown shopping districts and neighborhood shopping centers operating in urban, rural and suburban markets.

They have won huge accolades such as being named Success Magazine’s #1 Franchise Opportunity and Sports Trend’s “Trendsetter of the Year” in both the athletic footwear and virtual retail categories. They belong to various organizations including the International Franchise association, Canadian Franchise Association, International Council of Shopping Centers and the Sporting Goods Manufacturer’s Association.

In 1998, The Athlete’s Foot introduced The FitPrint System, a state-of-the-art computer system that measures pressure points in the feet and thus provides detailed information regarding foot characteristics and proper fit. After stepping into the FitPrint system, the customer receives a complimentary personalized hard copy analysis within minutes. The FitPrint system, along with The Athlete’s Foot world-class customer service, helps consumers choose the right shoe based on their particular foot type. The Athlete’s Foot has the exclusive rights to this cutting edge technology and is rolling it out chainwide.

The Athlete’s Foot offers both single and master franchise opportunities in the Unites States and worldwide. Single unit franchises offer a lifestyle career that lends itself to a flexible work schedule and an opportunity to involve family members in your business. Many multi-store operators started with a single store agreement and have developed a market based on the success of their first store. Single unit franchises are available in many major cities and secondary markets around the country.

The Athlete's Foot has stores operating in towns with less than 14,000 residents as well as in all the major cities in the U.S.A. The Athlete's Foot looks for operators with an athletic interest and an entrepreneurial spirit. Running a successful store requires dedication, knowledge and a commitment to your customers and associates. The Athlete's Foot provides a pleasurable, flexible lifestyle.

When you invest in The Athlete's Foot you will benefit from a comprehensive support program that begins from

the moment you sign on. The Athlete's Foot will lead you every step of the way and you will receive the following.
  • A License Agreement to use The Athlete's Foot name, logo and trademark in specifically defined market.
  • Comprehensive, continuous training in all facets of the business.
  • Access to The Athlete's Foot special vendor discount program including Nike, Reebok, Fila, New Balance, Adidas and Converse.
  • Advice and assistance in real estate selection and negotiations.
  • A time-tested store design and construction drawings at a moderate price.
  • A planned merchandising system with coordinated inventory control.
  • Product knowledge delivered by The Athlete's Foot staff at their Research and Development Center.
  • A national advertising program and assistance with local advertising.
  • A franchise support program which has been designed with the success of The Athlete's Foot franchisees in mind.
  • A full product assortment provided for opening and no need to wait for vendor applications to be approved.

The Athlete’s Foot is growing in leaps and bounds. The Georgia based company has over 700 company owned and franchised stores in over 50 countries. They distinguish themselves from other footwear retailers by catering to serious athletes and plan to add another 100 stores in the U.S. over the next few years. They intend to use their strengths and brand to ensure their leadership role as the world’s most widely recognized franchisor of athletic footwear.

So, if you have an athletic interest, an entrepreneurial spirit and are prepared to invest dedication, knowledge and commitment to your customers and associates in a pleasurable, flexible lifestyle as a franchise owner this could be your chance!

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