footwear is a 10 billion dollar plus
industry today representing the largest
category of footwear. The Athlete’s
Foot has been in the business
from the very beginning starting in
1971 when they introduced an athletic
footwear specialty store in Pittsburgh,
Pennsylvania. It was opened by Robert
and David Lando and was the first of
its kind in the United States!
after, The Athlete’s Foot
began franchising domestically with
the first franchise store opening in
Oshkosh, Wisconsin. The first international
franchise store opened in 1978 in Adelaide,
Australia and was the beginning of The
Athlete’s Foot expansion
into over 50 countries.
offers a variety of store concepts
for major malls, power centers,
strip centers, downtown shopping
districts and neighborhood shopping
centers operating in urban, rural
and suburban markets.
have won huge accolades such as
being named Success Magazine’s
#1 Franchise Opportunity and Sports
of the Year” in both the
athletic footwear and virtual
retail categories. They belong
to various organizations including
the International Franchise association,
Canadian Franchise Association,
International Council of Shopping
Centers and the Sporting Goods
1998, The Athlete’s
Foot introduced The FitPrint
System, a state-of-the-art computer
system that measures pressure points
in the feet and thus provides detailed
information regarding foot characteristics
and proper fit. After stepping into
the FitPrint system, the customer receives
a complimentary personalized hard copy
analysis within minutes. The FitPrint
system, along with The Athlete’s
Foot world-class customer service,
helps consumers choose the right shoe
based on their particular foot type.
The Athlete’s Foot
has the exclusive rights to this cutting
edge technology and is rolling it out
Athlete’s Foot offers
both single and master franchise opportunities
in the Unites States and worldwide.
Single unit franchises offer a lifestyle
career that lends itself to a flexible
work schedule and an opportunity to
involve family members in your business.
Many multi-store operators started with
a single store agreement and have developed
a market based on the success of their
first store. Single unit franchises
are available in many major cities and
secondary markets around the country.
Athlete's Foot has stores
operating in towns with less than
14,000 residents as well as in
all the major cities in the U.S.A.
The Athlete's Foot
looks for operators with an athletic
interest and an entrepreneurial
spirit. Running a successful store
requires dedication, knowledge
and a commitment to your customers
and associates. The Athlete's
Foot provides a pleasurable,
you invest in The Athlete's
Foot you will benefit
from a comprehensive support program
that begins from
moment you sign on. The
Athlete's Foot will lead
you every step of the way and you
will receive the following.
License Agreement to use The
Athlete's Foot name, logo
and trademark in specifically defined
continuous training in all facets
of the business.
to The Athlete's Foot
special vendor discount program including
Nike, Reebok, Fila, New Balance, Adidas
and assistance in real estate selection
time-tested store design and construction
drawings at a moderate price.
planned merchandising system with
coordinated inventory control.
Product knowledge delivered by The
Athlete's Foot staff at their
Research and Development Center.
national advertising program and assistance
with local advertising.
franchise support program which has
been designed with the success of
The Athlete's Foot
franchisees in mind.
full product assortment provided for
opening and no need to wait for vendor
applications to be approved.
Athlete’s Foot is growing
in leaps and bounds. The Georgia based
company has over 700 company owned and
franchised stores in over 50 countries.
They distinguish themselves from other
footwear retailers by catering to serious
athletes and plan to add another 100
stores in the U.S. over the next few
years. They intend to use their strengths
and brand to ensure their leadership
role as the world’s most widely
recognized franchisor of athletic footwear.
if you have an athletic interest, an
entrepreneurial spirit and are prepared
to invest dedication, knowledge and
commitment to your customers and associates
in a pleasurable, flexible lifestyle
as a franchise owner this could be your