Slice and Dice - Market Segments
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Many financial services power-housese.g., Fidelity, CitiBank, Merrill Lynch and MetLife, have adopted a marketing positioning strategy that portrays them as leaders in virtually all segments of the market.
(Added:
9-Mar-2005
)
Sowing and Growing Your Network
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The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until it's all over!
(Added:
18-Mar-2005
)
Strategic vs Tactical Marketing - Understand and Profit
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Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.
(Added:
11-Mar-2005
)
The Miracle of Holiday Networking
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Do thoughts of going to all those parties during the Holidays leave you feeling a bit short on the joy that this season is supposed to evoke? If so, Santa has the perfect solution to get you in the mood.
(Added:
11-Mar-2005
)
The Power of Partnering
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Sales professionals in virtually every industry are under tremendous pressure to close sales. It is not uncommon for them to hear comments similar to ones above from their sales manager, supervisor, or boss. But this approach does not create trust with customers and does not encourage repeat business or a lasting relationship.
(Added:
31-Jan-2005
)
The Seller's Guide to the Buyer's Eye
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A strong tendency towards a sellers market will continue until the baby boomers finish the cycle of buying and selling real estate, estimated to end in 20 years, according to the Senior Real Estate Association.
(Added:
9-Mar-2005
)
The Steps from Product Idea to Product Success
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Michelangelo once said that his statue of David was embedded in the block of marble and he merely chipped away the edges to reveal it. Is your product idea inside your mind just waiting to come alive? Or, is your product already formed and you need only to smooth out the edges?
(Added:
17-Mar-2005
)
This is the Power of PR
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The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organizations success.
Its power really lies in doing something positive about the behaviors of a business, non-profit or association managers important outside audiences behaviors that MOST affect his or her operation
(Added:
16-Mar-2005
)
Turn your Business New Year Resolutions in PR Revolutions
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As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions.
(Added:
15-Mar-2005
)
USA and Canada in the Top of Indoor Tanning Products
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In United States of America and Canada, indoor tanning products are very usual. Moreover, the indoor tanning businesses have appreciably grown in the last 25 years and are still increasing, getting more and more sophisticated.
(Added:
17-Mar-2005
)
Using Photos As Graphics In Marketing Your Business
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More and more businesses are seeing the value of photography in marketing their business. Websites, html emails, business cards, banners. Scanners and other digital equipment is HOT! What do you need to know about the subject of photography to take advantage of photos in your business?
(Added:
11-Mar-2005
)
What Kind of PR Makes Sense?
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For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?
(Added:
14-Mar-2005
)
What's Important About PR?
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Quite a bit, actually. Public relations helps business, non-profit and association managers achieve their managerial objectives with results like these. New proposals for strategic alliances and joint ventures; rebounds in showroom visits; customers making repeat purchases...
(Added:
10-Mar-2005
)
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