Maybe the Strongest PR on Planet Earth?
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Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change the kind that leads directly to achieving their managerial objectives.
(Added:
23-Mar-2005
)
Mental vs. Physical Activity in Marketing
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This article addresses the issue about whether one can attract or magnetize circumstances without taken "action." Its intention is to create better understanding in your minds about the use of mental and spiritual laws for success and the relationship between mental and physical action and work.
(Added:
10-Mar-2005
)
NETWORKING 17 Essential Strategies in the 21st Century
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It is virtually impossible to succeed professionally and personally without developing a network of people. There is no career or business opportunity where you can be rewarded entirely for what you know and how well you know your work
(Added:
16-Mar-2005
)
New Years Resolutions And Branding
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Happy NEW YEAR!!!!! I hope you rang in the New Year with your loved ones and I pray that you had a wonderful time doing it.
(Added:
31-Jan-2005
)
PR: A Potent Force for Success
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Whats REALLY potent for a business, non-profit or association manager is public relations ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the managers way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed.
(Added:
18-Mar-2005
)
PR: Am I Getting a Good Deal?
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You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need.
(Added:
10-Mar-2005
)
PR: Here's All You Need to Know
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Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.
Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.
(Added:
22-Mar-2005
)
PR: The Thrill of a Good Idea
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And it becomes more thrilling as the manager actually alters individual perceptions leading to changed behaviors of key outside audiences. Then persuades those external stakeholders to that managers way of thinking, helping move them to take actions that allow their department, division or subsidiary to succeed.
(Added:
18-Mar-2005
)
PR: Your 500 Pound Gorilla
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What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?
(Added:
15-Mar-2005
)
Public Relations Defining Your Organization from the Inside Out
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Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves with every interaction with clients, investors, competitors, and even between your own employees. Thus, managing perceptions of your company is just as important to the bottom line as what you sell and who buys it. Unfortunately, many companies see PR as a reaction to external forces and lose control over market direction as a result.
(Added:
15-Mar-2005
)
Publicizing Your Company
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Got a huge need for publicity and a tiny publicity budget? You dont need to have a Madison Avenue-sized advertising budget to make your name known.
(Added:
31-Jan-2005
)
Same Old, Same Old PR Still Tops
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Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder behavior change the kind that leads directly to achieving your managerial objectives.
(Added:
17-Mar-2005
)
Selling Online, Selling Offline -- What's the Difference?
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Ever since I created Unlock The Game, one of the first questions people always ask me is, 'Does Unlock The Game apply to online selling?'
I've been holding off on answering that question because I wanted to get enough experience under my belt with my own online business so I could answer this from an authoritative position.
(Added:
11-Mar-2005
)
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