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10 Secrets to Get Your Press Release Noticed
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Its difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster
(Added:
23-Mar-2005
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14 Publicity Tips You Can't Live Without
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How do you best promote yourself, your business or your cause using publicity? The list could easily be 100 items long. But 14 items stand out that can make yours a winning publicity campaign. If you follow these 14 tips, you tremendously increase your chances of getting publicity.
(Added:
31-Jan-2005
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7 Proven Tips To Market Your Cleaning Business
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Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy.
(Added:
18-Mar-2005
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A Blueprint for Managing your PR
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OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profits operating objective. In each case, youll need public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives.
(Added:
10-Mar-2005
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A Common - Yet Easily Avoidable - Marketing Mistake
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December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.
(Added:
10-Mar-2005
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Add Some Firepower to your PR
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As you add such firepower, you should see stronger relationships with educational, labor, financial and healthcare interests; new community service and sponsorship opportunities; improved relations with government agencies and legislative bodies; enhanced activist group relations, and expanded feedback channels, not to mention new thoughtleader and special event contacts.
(Added:
11-Mar-2005
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Are You Brand Worthy?
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Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
(Added:
17-Mar-2005
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Attention PR Shoppers!
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As a business, non-profit or association manager, what do you want?
Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to achieving your managerial objectives?
(Added:
17-Mar-2005
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Become a Customer Enthusiasm-Guru!
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One thing all successful small business owners have in common is the knowledge that their business is based on enthusiastic customers. Despite their multi-tasking titles of bookkeeper, service provider and sales-manager, their most important title is Customer-Enthusiasm Guru.
(Added:
18-Mar-2005
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Brand Your Consulting Brilliance
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Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as 'the ultimate driving machine,' 'don't leave home without it,' and 'just do it.'
(Added:
22-Mar-2005
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Can It Be? Is There Advertising People Actually Love?
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You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a company would put their logo and contact information on, and then give away. They are used by many businesses all over the world to help maintain, and increase the amount of business they do with their customers every day.
(Added:
16-Mar-2005
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Don't Get Caught With Your PR Down!
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Why risk the embarassment when with a little basic PR training, you as a business, non-profit or association manager can always be ready for battle?
(Added:
11-Mar-2005
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